With the rise of ESPORTS/Gaming in not only the United States, but around the world, outside industries are looking to tap into one of the most up and coming “sports” today.
Gamers worldwide practice for hours and hours a day, to improve their play and compete amongst the games best. It is considered their “full-time job” which is why they cannot even leave their chair most of the time.
DoorDash and Oceanic League of Legends (LCO) Agreement
Food delivery company DoorDash took full advantage and reached an agreement with Oceanic League of Legends competition, the League of Legends Circuit Oceania (LCO), to become a full naming rights partner. The league was previously operated by ESL Australia but will now be called the DoorDash League of Legends Circuit Oceania (DoorDash LCO) for the remainder of the year.
The DoorDash logo will be seen across LCO broadcasts in a number of new segments, and will be able to reach the young, tech-savvy gamers/esports fans in the surrounding area.
Head of Commercial for the DoorDash LCO, Greme Du Toit, had this to say about the exciting news, “We are elated to be partnering with DoorDash. They’ve been greatly supportive of our vision for the league and I’m excited to see what we can do together in both the short and long term. “Convenience is critically important for our audience, and we’re looking forward to leveraging DoorDash to improve the LCO experience for our fans. Hopefully, that spills over into DoorDash making their lives more convenient outside of match days too.”
The convenience aspect of the deal is something that is essential which I believe gamers will love and appreciate. For example, in the middle of gaming, they will have the option to order lunch/dinner straight to them from their controller. They will not have to get up from their seat or even use their phone to place a food delivery order.
Senior Manager of Consumer Marketing at DoorDash, Michael McCash also had this to say about the deal,
“We’re really excited about sponsoring the League of Legends Circuit Oceania. Gaming and on-demand delivery go perfectly together. DoorDash prides itself on its high-level convenience offering for food, groceries and alcohol – perfect for players and spectators that are often engrossed in long gaming sessions.”
Due to DoorDash’s willingness to strike first in this industry over their competitors such as Postmates and UberEats, I suspect their stock to increase exponentially and eventually become the worldwide leader in food delivery. It will not be for long for the word to spread about their professionalism, convenience, and simplicity especially for a company that has already built a good reputation in the United States up to this point.
The excitement is ramping up, and gamers/esports users should be thrilled at this incredible partnership. By the looks of it, both sides are heavily committed to one another which is why I will not be surprised if this turns into an eventual long term deal.
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