A Closer Look at the New York Rangers Esports Entertainment Group Partnership

New York Rangers Esports Entertainment Group Partnership

The Esports industry is expanding its reach once again, this time it’s in the National Hockey League. The New York Rangers esports partnership sees them join forces with the Esports Entertainment Group (EEG). The Rangers are owned by Madison Square Garden Sports Corp (MSG Sports). Esports Entertainment Group is one of the biggest gambling operators in the industry and will play a big role in the NHL.

New York Rangers Esports Partnership 101

Esports Entertainment Group will be the esports tournament provider based on their marketing partnership. The partnership is set to begin on July 1st. As part of the deal, Esports Entertainment Group will operate three Rangers-themed esports tournaments by using the brand name to market to a specific target demographic.

The target demographic that both the team and EEG want the most exposure to those who enjoy hockey and gaming. This should not be a big challenge because NBA 2K tournaments have gained a big audience over the years, and will continue to grow year by year.

Business Operations of MSG Sports, Vice President, Dan Fleeter, stated, “Over the last few years, we’ve hosted dozens of amateur esports tournaments with our esports organization CLG, which have been incredibly well received and we can’t wait to expand on this with the Rangers.”

EEG will also work with the Rangers organization to create videos for all the different types of digital platforms the team is involved in. Each tournament will have numerous prizes to engage those involved, which will include Rangers merchandise and memorabilia.

New York Rangers Esports Entertainment Group Partnership 101

EEG provides a lot of different ways to engage the interests of fans and those who are just getting into watching what the industry has to offer. Esports Entertainment Group does a lot of live events and many tournaments so many players can compete with a variety of different games on a proprietary technology platform.

“We are quickly becoming the industry standard tournament platform for professional sports, as teams recognize the strength of our platform and its ability to meet the demanding needs of large-scale deployments,…“We look forward to helping the Rangers achieve their goals in this exciting new arena.”

This means that it will include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.

The CEO of sports Entertainment Group commented by saying, “We are thrilled to welcome another leading professional sports team to our tournament platform. We look forward to working with the Rangers as they extend their brand into the rapidly growing world of esports.”

The Madison Square Garden Corp may have more in store for EEG than just the New York Rangers in the near future if the partnership continues. The Madison Square Garden Corp is also in charge of the New York Knicks, Hartford Wolf Pack, their G-League affiliate Westchester Knicks, and lastly their other esports teams via Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, an NBA 2K League franchise.

EEG will have the tools ready for the New York Rangers organization. They currently work with the New England Patriots (NFL), the Denver Broncos (NFL), the Los Angeles Kings (NHL), and the Los Angeles Galaxy (MLS).


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About Timothy Kim 17 Articles
I am a student at the University of Miami. I am currently majoring in sports management and minoring in entrepreneurship. My hobbies are watching sports especially NCAAB, NBA, MLB, and the UFC. I also enjoy investing in the stock and crypto currency market. I hope to pursue a masters in the future in Finance or a degree in law to have the chance to work with athletes in the future.