100 Thieves Adding New Ownership: 100 Thieves is an industry leading lifestyle brand and Esports team with millions of fans worldwide. Founded in 2017 by John Robinson and Matthew “Nadeshot” Haag the two sought to create a new approach to esports, structuring its business around three core pillars of competitive gaming, content, and apparel.
The entertainment company operates a full slate of programming. This includes; ongoing documentaries that follow individual players and teams signed to the brand, podcasts The CouRage and Nadeshot Show, which interview famous streamers, founder Matthew Haag also hosts a podcast Selfmade, on his show he interviews people he looks up to in the business world and sports.
Today the company is valued at over $190 million according to Forbes Magazine. Apparel drops are regularly sold out in minutes and make the company over $500,000 in sales according to the company.
With 100 Thieves, Robinson and Matthew “Nadeshot” Haag are bringing together the worlds of Esports, YouTube, and streaming together while adding a unique apparel business to create a multi directional and modern entertainment company.
100 Thieves will now add two additional owners to a group that already includes Matthew “Nadeshot” Haag, rapper Drake, music industry agent Scooter Braun, and Cleveland Cavaliers owner Dan Gilbert in the ownership group. Two of its most popular content creators, Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop, will now be co-owners.
Introducing 100 Thieves Newest Owners
Rachell “Valkyrae” Hofstetter “ joined 100 Thieves in October of 2018 after a successful solo career gaining followers streaming Fortnite, League of Legends, Teamfight Tactics and Valorant.
The 29 year old gamer has 3.3 million YouTube subscribers and is regarded as the most popular female gamer in the world. Now she can add company executive to her list of titles and accomplishments.
For three months starting in August, “Valkyrae” spent six to nine hours a day playing popular mobile game “Among Us” with half a billion players worldwide. Celebrities from rapper Lil Nas X to US Representative Alexandria Ocasio-Cortez joined in on her streams. In December “Valkyrae” was crowned Content Creator of the Year by the Game Awards.
The appointment of Hofstetter to co-owner makes her 100 Thieves first female owner and serves as inspiration for aspiring female games across the world who represent 41% of the gaming industry according to Statista.
Jack “CouRage” Dunlop like Hofstetter, has become one of the most influential members of 100 Thieves. “CouRage” joined 100 Thieves in May of 2019. Dunlop boasts 3.27 million subscribers and plays Call Of Duty, Fortnite, Apex Legends, and OverWatch.
Dunlop has been known to run charity streams throughout the pandemic to help those struggling. “CouRage” hosted a 12-hour stream in Fortnite that raised over $500,000 in donations which would be donated to the CDC and other organizations
“Rae and Jack have such great instincts in the gaming community, which matters now more than ever because so many young kids want to be entertainers in the digital space,” expressed founder Matthew Haag
With their elevation to co-owners the two will also receive equity in the company as well as their own line of branded apparel.
Their new role and prominence will help sign new talent to the company in the high profile industry of Esports and streaming personalities.
In October, Creative Artists Agency announced the deal between the agency and 100 Thieves to represent members in creating deals for film, television, and podcasts.
Nothing will change from the content creation side of Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop. Their main focus is still their individual brands first and adding to 100 Thieves second.
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